Public Supply Outdoor Gear Rental

Public Supply Outdoor Gear Rental

Lead Designer


Design System, Mobile & Web App Design, Brand Identity, Web Design, Wireframing, Prototyping, User Research, Usability Studies

Tools used: Figma, Adobe CS

Why We Decided to Build the Public Supply Outdoor Gear Rental App

At Public Supply, our goal is to make outdoor adventures accessible and sustainable. Our app allows users to easily rent high-quality outdoor gear, ensuring they have the best equipment for their adventures without the cost and hassle of ownership. We designed Public Supply to promote a love for the outdoors while encouraging eco-friendly living through renting.

Usability Testing and Challenges

Understanding our users, like eco-conscious hiker Lisa and budget-savvy student John, was crucial. We conducted competitor analysis and usability testing, refining our designs based on feedback. Key improvements included a streamlined checkout process and clear gear availability information, ensuring a seamless user experience.

Creating a Robust Design System and Prototyping

A robust design system and comprehensive component library enabled us to create high-fidelity designs and interactive prototypes in Figma. Enhancements like a clear onboarding flow and intuitive gear selection process were implemented based on user feedback. Explore our detailed case study to see how we made Public Supply user-friendly and empowering. For a deeper dive into our design process, check out our detailed case study here. We hope you enjoy exploring FetchFresh as much as we enjoyed building it!

Public Supply Outdoor Gear RentalPublic Supply Outdoor Gear RentalPublic Supply Outdoor Gear RentalPublic Supply Outdoor Gear RentalPublic Supply Outdoor Gear Rental