Hi there! I’m Joey Gross, a product designer based in Kansas City.

I collaborate closely with clients, stakeholders, and engineering teams to create user-friendly web and mobile applications.

What I do



Working in collaboration with the client, I analyze how their individual needs and requirements drive the project’s overarching strategy, roadmap, research, and KPIs.



Once the strategy has been outlined, I dive straight into the design process. This starts with sketches and wireframes, followed by the creation of high-fidelity prototypes.



Backed by 8 years’ experience working with web developers and engineering teams, I always ensure a smooth, tidy handoff as soon as the design is ready to go.

My experience

Haled – Oct 2022 / PRESENT

Head of Design

Drive vision for new innovation with the highest level of quality while managing the development of internal and external marketing initiatives across the design department

Lead design team to successfully translate concepts into leading-edge experiences, overseeing the creation of collateral materials including social media, advertising campaigns, web design, and email marketing

Ensure the usability, consistency, brand relevance, and functionality of all finished products are aligned with the organization's strategic marketing initiatives, operational vision, and technical solutions

Manage company's websites, ecommerce sites, and landing pages as well as all HubSpot insights including workflows, email campaigns, social media campaigns, contact lists, and forms

Guide the design work and prototyping for all technology products including two native mobile applications and web applications for customers

Collaborate across teams to lead design needs and ensure timely project completion and execution of consistent brand standards across all materials

lucky orange – Nov 2021 / Oct 2022

Senior Product Designer

Collect and prioritize feedback and work closely with users to ensure a proactive road map of UX enhancements and feature releases.

Work one-on-one with a team of developers to ensure smooth design hand-offs with design support.

Develop a cross-functional design team that strives for a collaborative work environment across all departments, customer service, marketing, support, development, and leadership.Manage a design project board for transparency and delegating tasks.

Spring venture group – MAY 2020 / Nov 2021

Senior UI/UX Designer

Plan and conduct user research and focus groups, collect feedback, and implement findings into wireframes and design prototypes.

Work closely with a team of software engineers to redesign agent sales process to help cut down on occupancy time and create a better experience.

Designed a retention-based post sale mobile application, a third party web application, and an internal enterprise level software application and oversaw hand-off through development and led UAT.

PASKR – FEB 2019 / FEB 2020

Content Designer

Gathered and evaluated requirements for user-friendly software product design across the construction industry.

Strategized on marketing content that drove lead generation and sales based on industry trends and competitive analysis.

Illustrated design ideas utilizing storyboards, process flows, and sitemaps; created graphic user interface components.

Want to create something awesome?

Drop me an email.