Working in collaboration with the client, I analyze how their individual needs and requirements drive the project’s overarching strategy, roadmap, research, and KPIs.
Once the strategy has been outlined, I dive straight into the design process. This starts with sketches and wireframes, followed by the creation of high-fidelity prototypes.
Backed by 8 years’ experience working with web developers and engineering teams, I always ensure a smooth, tidy handoff as soon as the design is ready to go.
Head of Design
Drive vision for new innovation with the highest level of quality while managing the development of internal and external marketing initiatives across the design department
Lead design team to successfully translate concepts into leading-edge experiences, overseeing the creation of collateral materials including social media, advertising campaigns, web design, and email marketing
Ensure the usability, consistency, brand relevance, and functionality of all finished products are aligned with the organization's strategic marketing initiatives, operational vision, and technical solutions
Manage company's websites, ecommerce sites, and landing pages as well as all HubSpot insights including workflows, email campaigns, social media campaigns, contact lists, and forms
Guide the design work and prototyping for all technology products including two native mobile applications and web applications for customers
Collaborate across teams to lead design needs and ensure timely project completion and execution of consistent brand standards across all materials
Senior Product Designer
Collect and prioritize feedback and work closely with users to ensure a proactive road map of UX enhancements and feature releases.
Work one-on-one with a team of developers to ensure smooth design hand-offs with design support.
Develop a cross-functional design team that strives for a collaborative work environment across all departments, customer service, marketing, support, development, and leadership.Manage a design project board for transparency and delegating tasks.
Senior UI/UX Designer
Plan and conduct user research and focus groups, collect feedback, and implement findings into wireframes and design prototypes.
Work closely with a team of software engineers to redesign agent sales process to help cut down on occupancy time and create a better experience.
Designed a retention-based post sale mobile application, a third party web application, and an internal enterprise level software application and oversaw hand-off through development and led UAT.
Gathered and evaluated requirements for user-friendly software product design across the construction industry.
Strategized on marketing content that drove lead generation and sales based on industry trends and competitive analysis.
Illustrated design ideas utilizing storyboards, process flows, and sitemaps; created graphic user interface components.