UI/UX, Content Design
During my time with PASKR Tech one of my responsibilities was taking the company through an extensive rebranding process. When I started their brand identity was a little bit outdated and didn't cater to their target audience very well. The goal was to bring in a more modern design while paying close attention to the rugged construction industry and trends.
Some images here reflect where we ended up with brand identity. I incorporated a clean, modern look and feel with strong construction imagery to back up the new and improved design. A few highlights were a brand new website built in Wordpress, a start-to-finish event design with registration website and collateral, and updated sales material.
My time at PASKR was evenly divided between Marketing and UI/UX for their enterprise level construction management software.
The construction management space is extremely complex and up until recently there hasn't been a viable solution outside of Excel.